BELIDARE, trademarked brand of M/S Mahendra Prasad Yadav. Company will process your personal data when you are visiting and using the services provided at Belidare.com or purchase products at our platform. At Belidare, we are committed to protect your personal data and respect your privacy. We strive to be transparent in what we do with visitors’ and customers’ personal data and have therefore adopted this privacy policy. This privacy policy describes how Belidare collects, uses, shares or otherwise processes your personal data.

Below, you will find information on what kind of personal data we process, why we do it, what we use it for and how we may share it. Belidare is the data controller of any processing of your personal data.

This policy is to be read in consonance with the terms of use and other documents on this website/platform.

Application

This policy applies to individuals who access or use the platform for procuring the goods offered for sale through this platform. For the avoidance of doubt, references to “you” across this policy are to an end user that uses the platform. By using the platform, you consent to the collection, storage, usage, and disclosure of your personal data, as described in and collected by us in accordance with this policy.

What Personal Data Do WE Process?

We collect personal data when you
(i) purchase watches, accessories, belts, watch bands or other goods,
(ii) sign up for news, invites and offers,
(iii) request support and
(iv) are browsing our website. Such personal data will include, but not limited to, your name, e-mail address, telephone, delivery address, payment details, IP address, location, behaviour on the website and other information that you voluntarily provide us (hereinafter collectively referred to as “personal data”).

You hereby warrant that all personal data that you provide us with is accurate, up-to-date, and true.

Collection

We collect your personal data relating to your identity, demographics when you use our platform, services or otherwise interact with us during the course of our relationship and related information provided from time to time. Some of the sensitive personal data may be collected with your consent, such as your bank account or credit or debit card or other payment instrument information, available on the platform to assist you with your shopping experience etc. all of the above being in according to applicable law. Some of the information such as your shopping behaviour, preferences, call data records, device location, voice, your browsing history, and other information that you may provide to us from time to time. Our primary goal in doing so is to provide you a safe, efficient, smooth, and customised experience. This allows us to provide services and features that most likely meet your needs, and to customise our platform to make your experience safer and easier. In general, you can browse the platform without telling us who you are or revealing any personal data about yourself. Once you give us your personal data, you are not anonymous to us. Where possible, we indicate which fields are required and which fields are optional. You always have the option to not provide information, by choosing not to use a particular service or feature on the platform. We may track your buying behaviour, preferences, and other information that you choose to provide on our platform. We use this information to do research on our users; demographics, interests, and behaviour to better understand and serve our users. This information is compiled and analysed on an aggregated basis. This information may include the URL that you just came from (whether this URL is on our platform or not), which URL you next go to (whether this URL is on our platform or not), your computer browser information, and your IP address. If you transact with us, we may seek some additional information, such as billing address, and/ or other payment instrument details. If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the platform, we may collect such information into a file specific to you. While you can browse some sections of our platform without being a registered member, certain activities (such as placing an order or consuming our online content or services or participating in any event) requires registration. We may use your contact information to send you offers based on your previous orders or preferences and your interests. If you receive an email, a call from a person/association claiming to be from Belidare seeking any personal data like debit/credit card PIN, net-banking or mobile banking password, we request you to never provide such information. We at Belidare or our affiliate logistics partner do not at any time connect with you requesting for such information. If you have already revealed such information, report it immediately to an appropriate law enforcement agency.

Purpose, Legal Ground And Storage Period

We will only use your personal data for the purposes, and on the legal grounds, as set out below. We will not use your personal data for any purpose that is incompatible with the below purposes. Further, we will only use your personal data during the period as set out under "Storage period &quot, after such which period your personal data will be erased. While you can browse sections of the platform without the need of sharing any information with us, however, please note we do not offer any product under this platform outside India and your personal data will primarily be stored and processed in India. By visiting this platform, providing your information or availing out product/service, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use and the applicable service/product terms and conditions, and agree to be governed by the laws of India including but not limited to the laws applicable to data protection and privacy. If you do not agree please do not use or access our platform.

Purchases

Purpose of processing: When you purchase watches, belts, accessories, watch bands or other goods, we will process your personal data to fulfil our contractual obligations towards you (see Terms of Use). Our purchase form identifies what information you must provide to us, in order for us to complete your purchase. Legal ground for processing: The processing is necessary for our performance of the contract with you (i.e. Terms of Use).

Storage period : We will process your personal data during the term of our contract (including two-year warranty period), we will thereafter erase your personal data. The storage period applies also to any unsuccessful purchase due to lack of funds on your account.

Direct Marketing

Purpose of processing: When you sign up for news, subscribing to our emails, invites and offers (direct marketing), we will process your personal data to provide the services/information as requested by you. Our direct marketing is based on profiling, which means that we will customise the information that you receive from us based on certain factors.

We use the following types of personal data to compile a profile: your gender, your location, your previous purchases, your behaviour on our website, and/or your previous behaviour when receiving direct marketing from us.

Legal ground for processing : The processing is necessary for our legitimate interests to maintain good customer relations.

Storage period : If you opt-opt or unsubscribe from our marketing (including profiling), we will no longer process your personal data for this purpose. We will also erase your personal data, unless there is another legal ground for keeping your data (such as a valid purchase contract)

Checkout Reminder

Purpose of processing : If you have initiated a purchase at our website and if you have provided your email address or phone number in connection therewith but have not completed the final step of your purchase, we will send you an email or SMS or WhatsApp with a link to your shopping cart for the purposes of reminding you of your uncompleted purchase.

Legal ground for processing : The processing is necessary for our and your legitimate interest to remind you of your uncompleted purchase.

Storage period : We will erase your data, within one month after checkout reminder, unless there is another legal ground for keeping your data (such as a valid purchase contract). Opt-out is made possible by contacting support@Belidare.com

Browsing

Purpose of processing : When browsing our website, we will process your personal data to improve our website and for marketing purposes.

Legal ground for processing : The processing is necessary for our legitimate interests to improve our website and for retargeting. Please see more under “Cookies”.

Storage period : Please see more under “Cookies”.

Fraud Prevention

Purpose of processing : We will process your personal data for the purposes of carrying out risk analysis, fraud prevention and risk management.

Legal ground for processing : The processing is necessary for our legitimate interests to prevent fraud and to handle risks.

Storage period : We will erase any personal data used for this purpose on a twelve-month basis, unless there is another legitimate interest for keeping your data. Upon a purchase that has been cancelled due to fraud prevention, we will delete your personal data two years after the unsuccessful purchase.

Analysis Of Data

Purpose of processing : We will analyse your personal data, in order to compile aggregated tracking data (including to analyse visitors’ use of our sites by tracking information such as page views, traffic flows, search terms and click throughs).

Legal ground for processing : The processing is necessary for our legitimate interest to create statistics over time.

Storage period : We will anonymize all tracking data where this is technically possible. When your personal data has been anonymized, it will no longer be considered personal data under applicable data protection laws. Opt-out is made possible by contacting support@belidare.com

Please note that the above storage periods do not apply to the extent Belidare is required to retain your personal data (partly or in full) under applicable mandatory law (e.g. accounting laws).

Who Do We Share Your Personal Data With?

Only the people who need to process personal data for the purposes mentioned above have access to your personal data. We may need to allow our suppliers access to your personal data when they perform services on our behalf, mainly to provide support and maintenance of IT systems, storage services and marketing.

Your Rights

You are entitled to the following rights under applicable laws:

The right to access : You may at any time request to access your personal data. Upon request, we will provide a copy of your personal data in a commonly used electronic form.

The right to rectification : You are entitled to obtain rectification of inaccurate personal data and to have incomplete personal data completed.

The right to erasure (“right to be forgotten”) : Under certain circumstances (including processing on the basis of your consent), you may request us to delete your User Data by contacting support@Belidareluxury.com.

The right to object : To certain processing activities conducted by us in relation to your personal data, such as our processing of your personal data based on our legitimate interest. The right to object also applies to processing of your personal data for direct marketing purposes.

The right to restriction of processing : You may under certain circumstances request from us to restrict the processing of your personal data.

The right to data portability : You are entitled to receive your personal data (or have your personal data directly transmitted to another data controller) in a structured, commonly used and machine-readable format.

Advertisements

We use third-party advertising companies to serve ads when you visit our platform. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide personalised advertisements about goods and services of interest to you. You have an option to opt out from tracking of personalised advertising using the “Opt out of Ads Personalization” settings using your device’s settings application. Belidare will have no access to your GAID once you select this feature.

Cookies

As part of our approach to providing personalised services on our website, we use cookies to store and sometimes track information about you. A cookie is a small data file sent to your browser from a web server and stored on your hard drive that allows easier access the next time the same page is visited. For example, a cookie is sent when you sign-up to download products or information on our website. If you do not want your personal information to be stored by cookies, you can configure your browser so that it notifies you whenever a cookie is received. This way you can decide each time to accept cookies or not. However, the use of cookies may be necessary to provide certain features and choosing to reject cookies may reduce the functionality of our website. Your browser should include precise instructions explaining how to control the acceptance of cookies. To be transparent, we have summarized the cookies used on our website below.

Supplier: Belidare
Type of cookie : Permanent
Purpose : Cookie notice storing whether you have accepted privacy and cookie policy
Storage time : Permanent
Stored data : True/False
Sharing : None

Supplier: Belidare
Type of cookie : First-party
Purpose : Session and cart identification
Storage time : Session.
Stored data : Session and cart identification data
Sharing : None

Supplier: Belidare
Type of cookie : Session
Purpose : Session and cart identification
Storage time : Temporary session cookie
Stored data : Session id
Sharing : None

Supplier: GOOGLE
Type of cookie : Third-party
Purpose : Performance and statistics
Storage time : Permanent
Stored data : Session id, anonymized ip, page statistics
Sharing : Yes

Supplier: FACEBOOK
Type of cookie : Third-party
Purpose : Marketing
Storage time : Permanent
Stored data : Session id, page statistics
Sharing : Yes

Data Security

We employ appropriate technical and organisational security measures to help protect your personal data against loss and to guard against access by unauthorised persons. Appropriate security measures we have taken include implementing secure private connections, traceability, disaster recovery and access limitations. We regularly review our security policies and procedures to ensure our systems are secure and protected.

User Generated Content

We invite you to post content on our platform, including your comments, reviews, or any other information that you would like to be made available on our platform. Please note that such content will be available to all visitors to our platform and may become public. We cannot prevent such information from being used in a manner that is contrary to this policy, applicable laws, or your personal privacy, and we disclaim all liability (express or implied) in this regard. Further, you agree to comply with all applicable laws in relation to the content uploaded or otherwise shared by you on our platform. You understand and acknowledge that you will be solely responsible for any information published by you on our platform that violates applicable laws.

Consent

By visiting our platform or by providing your information, you consent to the collection, use, storage, disclosure and otherwise processing of your information on the platform in accordance with this privacy policy. If you disclose to us any personal data relating to other people, you represent that you have the authority to do so and permit us to use the information in accordance with this privacy policy. You, while providing your personal data over the platform or any partner platforms or establishments, consent to us (including our other corporate entities, affiliates, lending partners, technology partners, marketing channels, business partners and other third parties) to contact you through SMS, instant messaging apps, call and/or e-mail for the purposes specified in this privacy policy. We take every reasonable step to ensure that your personal data that we process is accurate and, where necessary, kept up to date, and any of your personal data that we process that you inform us is inaccurate (having regard to the purposes for which they are processed) is erased or rectified. You may access, correct, and update your personal data directly through the functionalities provided on the platform. You may delete certain non-mandatory information by logging into our website and visiting profile and settings sections. You can also write to us at the contact information provided below to assist you with these requests.

You have an option to withdraw your consent that you have already provided by contacting support@Belidare.com. Please mention “Withdrawal of consent for processing personal data” in your subject line of your communication. We will verify such requests before acting on our request. Please note, however, that withdrawal of consent will not be retroactive and will be in accordance with the terms of this privacy policy, related terms of use and applicable laws. In the event you withdraw consent given to us under this privacy policy, we reserve the right to restrict or deny offering any goods under this platform for which we consider such information to be necessary.

Grievance Officer

In accordance with Information Technology Act, 2000, Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 and other rules made thereunder, as amended from time to time, the name and contact details of the Grievance Officer are provided below:

Mr. Shoeb Akhtar
Designation: CRM (Customer Relationship Manager)
Belidare
9236308787
Email: support@Belidare.com

Contact Information

If you have any questions relating to our handling of your personal data or our use of cookies or if you would like to invoke any of your rights under applicable privacy legislation, please contact us at: support@Belidare.com


Changes To This Website Privacy Policy

If we change how we handle your personal data or how we use cookies, we will promptly update this website privacy policy and publish it on this website. To the extent permitted under applicable law, by using our platform after such notice, you consent to updates made to this policy. We encourage you to periodically review this policy for the latest information on our privacy practices.

LAST UPDATED 23 OCTOBER 2024